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Meet The Chief Wellbeing Officer...

Updated: Oct 13, 2022

According to Deloitte's June Report on the C-Suite's Role In Wellbeing:

📌 68% of employees and 81% of the C-suite say that improving their well-being is more important than advancing their career.

📌 Roughly 1 out of 3 employees and executives are constantly struggling with fatigue and poor mental health.

📌 Both executives and employees are finding it difficult to prioritize their health.

The report concluded that a focus on wellbeing will be critical for both employee and executive retention.

The COVID-19 pandemic highlighted an already mounting problem in the workforce where chronic workplace stress and burnout are adversely impacting employee wellbeing and performance at work.

Research by the American Medical Association found that nearly 3 in 5 employees report negative impacts due to work-related stress.

When businesses called for employees to return to in-person work, they were met with a Great Resignation.

Now, the workforce wants to work for companies that value employee wellbeing.

When you put your employees first, they’re more likely to be engaged, productive, and loyal.

Companies that embed wellbeing into their culture are investing in creating systems, policies, and programs that help employees feel valued and well at work—cue in the growing demand for the Chief Wellbeing Officer, or CWO.

What is a CWO?

A Chief Wellbeing (or Wellness) Officer is a senior leadership member responsible for creating a work environment where employee wellbeing is prioritized and supported.

The CWO uses data to track turnover, productivity, and burnout metrics to determine if the wellness-focused strategies implemented are working.

Their role also includes change management and ensuring that employee wellbeing is considered in every company decision.

Ideally, the CWO would work closely with the Chief Human Resources Officer, combining their areas of expertise to create a strategy that works for the people and the business.

Alongside senior leaders, CWOs can help companies transform their culture from the inside out to put employee wellbeing at the center of everything they do.

When your business isn't big enough to justify a full-time CWO role...

Not every business is large enough to have a CWO on payroll, but this doesn't mean there's nothing they can do.

Fractional CWOs are outside consultants with experience and knowledge in leadership and workplace wellbeing.

They bring a holistic wellbeing perspective to the table and tailor their approach to the company's needs.

Fractional CWOs partner with company leaders to support them in identifying their goals for improved employee wellbeing.

Then, they create and implement a plan tailored to their workplace's needs and provide accountability to ensure the program is executed effectively.

Does your organization need a fractional chief wellbeing officer?

Schedule a collaboration consult today to learn more about how I partner with organizations to improve business performance and the individual wellbeing of each member of your team freeing up your HR department to do what it does best!


Adeola Mead is a Physician with 15+ years of clinical and corporate consultancy experience.

She is the Director and Chief Wellbeing Officer at Vitaliteam Workplace Wellness providing and curating health/wellness services and experiences centered on holistic, personalized care for individuals while fostering social connection and positive team cultures.

We are a “Boutique EAP” agency that is hyper focused on identifying and comprehensively addressing the root cause issues underlying individual and organizational health concerns.

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